Passionate sisters, Aude and Ariane Malbat bring JOLI JOUR PARIS back to life.
A few years ago, Aude launched her boutique, a gallery of curiosities that extended into a virtual shop window on Instagram. Today, JOLI JOUR PARIS has become a brand, true to the spirit of poetic and singular places, places where each object tells a story, a unique signature that has become a matter of course.
Aude is a multi-faceted creator: textile designer, stylist, painter, photographer. Ariane, on the other hand, is a seasoned human resources professional, having worked for Airbus and Chanel.
The story of JOLI JOUR PARIS began with Aude’s intuition.
At the beginning of 2024, she offered her Instagram community a fresh approach to wall decoration through a “mosaic” wallpaper. Shaped in squares, it revolutionizes the genre and allows every freedom. It was an instant hit!
This warm welcome was a wonderful opportunity for the two sisters to fulfill a long-cherished desire: to embark on an entrepreneurial adventure together.
